Google Analytics for Beginners

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Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

You should be Google Analytics Certified at the conclusion of this course. We hope that you will register for all five units in order to accomplish this. Each unit will last approximately 1 to 1 1/2 hours. All five classes will be held at the Department of Libraries, Computer Lab, 2nd floor (200 NE 18th).

Course Overview

Unit 1: Introducing Google Analytics – March 6th at 10:00 a.m.

Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters

Unit 2: The Google Analytics layout – March 13th at 10:00 a.m.

Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reporting – March 20th at 10:00 a.m.

Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking – March 27th at 10:00 a.m.

Lesson 1: Measuring Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Using Goals to measure business objectives
Lesson 4: Measuring AdWords campaigns
Lesson 5: Course review and next steps

Unit 5: Take Exam to Become Google Analytics Certified – April 3rd at 1:00 p.m.

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For more information please contact:
Courtney Freeborn at or (405) 698-9733