Web Analytics: No Longer Optional for State and Local Government

Public sector organizations spend significant amounts of time and money building and tailoring their online presence. Yet, how do you really know if a visitor to your sites is able to find and successfully use the content you’ve made available for them? How can state and local governments benefit from the same kinds of analytical techniques the huge e-commerce sites use to increase sales? What software tools can help you gain insight into how your online assets are discovered and used?

Join Megan Fountain and Michael O’Hasson from PixelMongers, LLC as they discuss web analytics and Google’s tools to manage them. Learn why and how you should be measuring the success of your online assets. After the presentation, we’ll have a “mini clinic” for iPro members that will focus on answering your Google Analytics questions.